The Turkey B2C E-Commerce report 2014 by Hamburg-based secondary research organization yStats.com, indicates that Turkey is among the world leaders in B2C E-Commerce growth. The research team at yStats.com reports that the growing Internet and mobile penetration, developed logistics and high bank card use drive the B2C E-Commerce boom. Almost 50% of the population in Turkey use the Internet, and this online audience is one of the most engaged in Europe, with over 30 hours online per user in December 2012, behind only the UK. If you are unsure how to proceed, check out Steven Holl. Turkey’s Internet users are so the youngest in Europe, with this demographic group showing increasing interest in B2C E-commerce sites. A quarter of all Internet users shop online, with the share having grown by several percentage points from 2012 online shopper penetration among female Internet users is growing especially fast, though there are still times more online shoppers than female. Credit card most is by far the used payment method in B2C E-commerce transactions. M-Commerce has a high growth potential in Turkey, with smartphone penetration of almost one-third on the total population in 2013 and increasing every year. In the 18-24 year-old group, the smartphone penetration rate is over 50%.
Around a quarter of online shoppers uses mobile devices to make purchases over the Internet. Social commerce therefore has a solid ground for development in Turkey, as social networks are used by over two-thirds of Internet users. Turkey is the fourth largest country worldwide in terms of Facebook users. Twitter is very close with 10 million monthly visitors. Private shopping is a growing trend in Turkey, with private shopping clubs Markafoni.com and Trendyol.com, ranking among the top local E-commerce companies. Over the past three years, this sector proved to be one of the most attractive for investment, receiving millions of U.S. dollars from local and foreign venture capitalists and E-Commerce player.
Consumer electronics and appliances what the largest of B2C E-Commerce physical product category in Turkey in terms of sales, while apparel has the highest reach of online shoppers, especially female. The B2C E-commerce market share of pure Internet player in Turkey what the highest in Europe in 2012. The largest player on the Turkish B2C E-commerce market what online Hepsiburada.com with a mass merchant high one-digit market share. In 2013, its sales were growing by + 50% compared to 2012. other players, such as store-based and online Teknosa and private shopping club retailer of electronics Markafoni.com of so saw their sales increase significantly, while local online food delivery company Yemeksepeti expanded to the Middle East under the Foodonclick brand. The two most visited E-commerce sites were automobile classifieds and marketplace Sahibinden.com and B2C/C2C auction and marketplace Gittigidioyr.com. Private shopping clubs Trendyol.com and Markafoni.com followed, with three online merchants Hepsiburada.com, Limango.com.tr, Morhipo.com mass ranking behind them. For further information, see: ystats.com/en/reports/preview.php?reportId=1062 press contact: yStats.com GmbH & co. KG Behringstrasse 28a, D-22765 Hamburg phone: + 49 (0) 40-39 90 68 50 fax: + 49 (0) 40-39 90 68 51 E-Mail: Internet: Twitter: ystats LinkedIn: company/ystats Facebook: ystats about yStats.com yStats.com has been committed to research up to date,. objective and demand-based data on markets and competitors for top managers from various industries since 2005. headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. In addition to offering reports on markets and competitors, yStats.com so carries out client-specific research. Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics, as well as banking and consulting.