Both charms promote neuronal seen stronger keeping emotions as they”traces left in the synapses and thus increase the memory capacity and be holding power. What more burning up in the head”is more often called and keep longer! It is however the advertising negative stimuli to insert into a tightrope walk, because negative stimuli generate negative emotions, which connect to the advertised product. Branding has never successfully made a company in a negative sense. Therefore for example the automotive industry are not the crash compatibility of their Favorites”to show in pictures. How can you now to use this effect in advertising or in marketing make? Use the Irradiations effect by giving the consumers emotional, Visual and haptic tactile stimuli through products, product packaging and product descriptions. Which in turn are then positively affect the own offerings. “Advertising this uses statements like… keeps young” or …verringert “” Stress”or …verleiht wing”or …macht children happy”. But also design is an often underestimated factor. “Scientific studies show beyond any doubt, that beauty” just is not interpretation thing, but of all men on the world is felt immediately. Because beauty”is about proportions, the golden ratio” and a very specific pages and length ratio of the so-called Fibonacci formula. That means… beauty is universal and is based on certain mass, length, Seitenverhaltnissenund proportions. “Applies to these proportions and the golden section” packaging, products and websites where these are beautiful, harmonious, pleasant and appealing perceived as exceptional,! ” Each of us has experienced the Irradiations effect even on your own body. Do you even know that? You want to just go in the supermarket to get some forgotten bread or the bottle of wine… and promptly gone back 20 EUR! She’s the product of X”or the offer of Y” so smiled on”. In addition, it took it just yet… And it looked so sooo beautiful and seductive. It was also in the special offer”.