By remote control the market for teleshopping growth rapid shopping spree for years. Still strong feed is expected by profound changes in the television landscape. Alternative business sources of transmitter involving the audience in the program increasingly. That means in plain language: well-funded customers who are now directly addressable and the events will help shape from passive spectators. Learn which address concepts and interaction mechanisms for developing customer value must comply with the provider.
If product offerings, ring tones, auctions, SMS-games or TV dating: T-commerce is long no additional business more for broadcaster or operator. According to a gold media study by end of 2005, around five million viewers regularly order phone. The interesting thing: Every second buyer is regular customer. And the potential has not exhausted by far yet. Rather, the entire TV landscape immediately faces a great awakening.
Because the television is always by the company more common than distribution and marketing medium used. According to experts, the range of shopping channels will next preceding digitisation of television (gold media assumes a degree of digitization of approximately 45 percent in 2010) very soon versparten. Professional Direktmarketer this hope for more impetus. While already about 50 sales channels established in the United Kingdom, there is still a manageable number of vendors with us. They are mainly women over 40 years that make up the core target group with currently two thirds in Germany. Essentially, there are still tend to be feminine, TV ready products, which must be shipping commercially, have complex features and surprising solutions, are mostly new to the market and are in a price range from approximately 20 to 1,000 euros, which are offered on the tele-shopping channels so at the moment. However, the proportion of male buyers increases continuously. Even if female customers continue to focus form, teleshopping is however long no housewife television\”more. Increasingly men should be addressed with modified items like for example electronic or DIY, selling by the auction principle or with new forms of presentation.